Best Foundations: Research You Can Trust



In an age where every cosmetic brand is claiming to have the solution to our beauty dilemmas, it’s hard to know which one to can trust. When it comes to finding the right foundation for you there are so many factors to consider; colour matching, skin type, coverage, ingredients, lifestyle, the finish…the list goes on. Through the struggle there is beauty in the fact that we are all unique individuals with different needs and you can rest assure that when you finally do find a product that caters to your every need; It’s magic.  As a consumerer myself I know how hard it can be to resist the urge to buy products that are so well marketed. The Key is to research the product yourself and most importantly know your skin type and needs; factor these in and you’re well on your way to finding “The One”.

After years of searching for the best foundation for myself I’ve gained a brand new understanding  of the foundation world. I feel as though the ideal foundation should make you feel comfortable and confident but ultimately it should feel and look like second skin. Here’s what I can tell you about my skin and foundation must haves. My skin type is normal to combination and I have yellow undertones. I prefer to have a medium to high coverage in foundation as I have a little hyperpigmentation and even skin tone to me is everything. I find that heating up a little product between my finger tips makes the application process run smoothly and the finish result looks airbrushed. Science. I’ve also come to the conclusion that I’m also not a fan of highly scented foundations. I can tell you now that my all time favourite foundations are Estée Lauder Double Wear Stay in Place and Nars Sheer Glow. So when the article featuring research on the best foundation landed in my inbox and I saw Estée Lauder Double Wear Stay In Place  foundation was listed in 1st place I was chuffed and knew instantly that this was research I could trust.

Today I’ll be sharing the article to help you get on the right track to finding the best foundation for you. I mentioned earlier that research is crucial when trying to find out what is best for you and the good news is that has got you covered! They have tested 364 of the best selling formulas, interviewed makeup artists, tried out shade-matching tools and personally tested the finalists. I really like that the research touches on those foundation issues some of us have and it’s loaded with bountiful amounts of useful information. I highly recommend reading the article as I for one have learnt so much and I think you’ll find the findings, techniques, tips and expert advice insightful. Click here to get started!



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